Buying locally not only helps neighbors, it helps the local economy. Here is why it is important that shoppers start in their own backyard.

According to economic studies for every $100 spent at a chain store only $12 is circulated back into the local economy. Whereas that same $100 spent at a local business, is multiplied into a $45 recirculation

Shopping at a local small business means supporting friends and neighbors, the community, and the local economy.

Reinvestment in Community - Local business owners live in the community and are, therefore, more invested in the future of that community. In fact, according to the National Federation of Independent Business, 91 percent of small business owners volunteer or provide donations to local causes. Revitalization of local communities is important to keeping American neighborhoods strong. Plus by shopping locally shoppers reinvest in their own community and help retain its character.

Magnify the Choices - Want to ensure innovation? Buy local. Anyone can walk into a big department or chain store and buy what everyone else owns. However, supporting the small business owner means the opportunity to find truly unique, one-of-a-kind services, gifts and products.

Support the Local Economy - According to the NFIB, small businesses make up 99.7 percent of all U.S. employers. This means there are a lot of locally owned businesses out there where friends and neighbors work. Supporting the local business owner means supporting them. Plus locally owned businesses are more likely to buy from other local businesses, service providers and local growers.

Receive Top-Notch Service - Research has shown that in order to compete small business owners focus on quality customer service and quality products. They are more likely to go above and beyond by providing extra service or by acting as a knowledgeable resource. And because they are involved in running the business they tend to be experts in their field.

Investing in the local economy by supporting neighborhood business professionals not only benefits the small business owner, but it benefits shoppers as well.